Marketing Data Analyst Job Description Template

The following template is intended to provide a close approximation of current market trends in the United States for this role's requirements and compensation.

We encourage you to use this template at your company, but strongly recommend all content be reviewed before posting to ensure it is accurate for your specific use case(s).

Alternate Titles: Marketing Analytics Specialist, Marketing Data Analyst, Marketing Insights Analyst, Digital Marketing Analyst

Marketing Data Analyst Job Description Template

Workforce Overview

• SOC Group: 13-1161.00 - Market Research Analysts and Marketing Specialists
• Approximate workforce size: 678,500

{Your Company Name}, a dynamic {Industry Name} company, is seeking a talented Marketing Data Analyst to join our team. In this role, you'll have the opportunity to shape our marketing strategy by analyzing data and uncovering insights. Be part of our mission to revolutionize the way we engage with our customers and drive growth.

Job Details

• Average Annual Salary Range: $44,750 - $71,130
• Job Location: {City, State}
• Job Benefits: {Health Insurance, Retirement Plans, Paid Time Off, etc.}

Responsibilities

• Collect, analyze, and interpret marketing data from various sources
• Develop and maintain marketing performance dashboards and reports
• Identify trends, patterns, and insights to inform marketing strategies and tactics
• Collaborate with cross-functional teams to implement data-driven marketing initiatives
• Monitor and evaluate the effectiveness of marketing campaigns

Requirements

• Bachelor's degree in Marketing, Analytics, or related field
• Minimum 2 years of experience in marketing analytics or data analysis
• Proficient in data analysis tools and platforms (e.g., Google Analytics, Excel, SQL)
• Strong understanding of marketing principles and best practices
• Excellent communication and collaboration skills

Preferred Qualifications

• Experience with marketing automation platforms (e.g., HubSpot, Marketo)
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of digital marketing channels and tactics (e.g., SEO, PPC, email marketing)

Join {Your Company Name} as a Marketing Data Analyst and be part of a team that values innovation, creativity, and the power of data-driven decision-making. Apply today to contribute to our ongoing success and help shape the future of our marketing efforts. Don't miss this exciting opportunity to advance your career in marketing analytics!

{Your Company Name} is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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